Official colors for The University of Alabama are the following:

  • Crimson PMS 201
  • Cool Gray PMS 430
  • White


Image displaying official UA colors.

The following accent colors may be used, but they must never dominate UA’s official colors. Other colors may be used, but the use of orange will not be approved on marketing, advertising, web and/or promotional materials.

Image displaying official UA accent colors.


Houndstooth is permitted to be used sparingly as a design element on printed collateral such as brochures, flyers, postcards, etc. Any use of the pattern on promotional items (shirts, water bottles, etc) will require approval through UA’s Trademark Licensing Office.