Banners, certificates, exhibits, letters, products, publications and signage convey information; just as importantly, they help create our institutional image. By unifying all of our communications under an immediately recognizable system, we communicate more effectively, both internally and externally.

Please follow the guidelines as you develop communications and materials for your unit; by doing so, you will officially identify your unit as part of the University and increase brand identity with your audience.

University Printing Services is responsible for creating and printing all stationery items, including business cards. You must have permission from University Printing Services to work with an off-campus supplier. Off-campus suppliers must make sure all artwork complies with UA’s brand standards.

There are two options of stationery to choose from: the Official logo version and the Capstone A logo version.

UNIVERSITY STATIONERY: “OFFICIAL UA WORD MARK” WITH IDENTIFIER LETTERHEAD

Example of The University of Alabama Stationery.

UNIVERSITY STATIONERY: “OFFICIAL UA WORD MARK” WITH IDENTIFIER LETTERHEAD TYPING GUIDE

Standards are set to exact dimensions when using our letterhead system. Address at bottom should extend no farther than 0.7″ on each side and can go on a second line above the shown address no more than 1″ from the bottom.

Example of The University of Alabama Stationery.

UNIVERSITY STATIONERY: SECONDARY OPTION – “CAPSTONE A” WITH IDENTIFIER LETTERHEAD

The Capstone A letterhead option must display The University of Alabama nameplate on the same page.

Example of The University of Alabama Stationery.

UNIVERSITY STATIONERY: SECONDARY OPTION – “CAPSTONE A” WITH IDENTIFIER LETTERHEAD TYPING GUIDE

Standards are set to exact dimensions when using our letterhead system. Address at bottom should extend no farther than 0.7″ on each side and can go on a second line above the shown address line to fit no more than 0.86″ from the bottom.

Example of The University of Alabama Stationery.

UNIVERSITY STATIONERY: MONARCH LETTERHEAD FOR VICE PRESIDENTS AND DEANS

The monarch size letterhead can be used by Vice Presidents and Deans.

Example of The University of Alabama letterhead.

UNIVERSITY STATIONERY: PRESIDENTIAL MONARCH STATIONERY

The presidential monarch size letterhead is to be used only by the President’s Office. The monarch letterhead will have a silver foil presidential seal.

Example of The University of Alabama stationery.

UNIVERSITY STATIONERY: PRESIDENTIAL LETTERHEAD, ENVELOPE AND BUSINESS CARD

The presidential letterhead is to be used only by the President’s Office. The letterhead will have a watermarked presidential seal, and the business cards will have a silver foil presidential seal on the back.
Example of The University of Alabama stationery.

UNIVERSITY STATIONERY: “OFFICIAL UA WORD MARK” WITH IDENTIFIER ENVELOPE

Shown here are examples of our current visual standards and how they can be adapted to everyday use on envelopes. Again, dimensions and size of the logo and type are set to make all departments appear in a cohesive brand that positions the University as a strong entity.

Example of The University of Alabama envelopes.

UNIVERSITY STATIONERY: SECONDARY OPTION – “CAPSTONE A” WITH IDENTIFIER ENVELOPE

Example of The University of Alabama envelopes.

UNIVERSITY STATIONERY: SECOND SHEETS

Standards are set to exact dimensions when using our letterhead system. Content margins are as follows: 1” at top, 0.7″ on each side and 0.5″ at bottom.

UNIVERSITY STATIONERY: INTEROFFICE (MEMORANDUM)

 

Example of The University of Alabama interoffice stationery.

UNIVERSITY STATIONERY: FAX TRANSMITTAL

 

Example of The University of Alabama fax stationery.

PERSONAL NOTEPAD

A sample of approved designs for personal notepads is below. Custom designs are allowed, but will require approval from Strategic Communications. Personal notepads can be ordered through University Printing at 348-5200.

Examples of The University of Alabama notepad templates.

UNIVERSITY STATIONERY: “OFFICIAL UA WORD MARK” WITH IDENTIFIER BUSINESS CARD

Shown here are examples of our current visual standards and how they can be adapted to everyday use on business cards. Any request to put information on the back of business cards will need to be approved by Strategic Communications. No other logos may be put on the front of business cards.

Example of The University of Alabama business cards.

UNIVERSITY STATIONERY: SECONDARY OPTION – “CAPSTONE A” WITH IDENTIFIER BUSINESS CARD

Example of The University of Alabama business cards.

UNIVERSITY STATIONERY: STUDENT BUSINESS CARD

Shown here is an example of how our current visual standards are adapted for a student business card. It is branded within University standards, but has a vertical orientation and a section for the student to include their major and minor. No other logos may be put on the front of business cards. Any request to put information on the back of business cards will need to be approved by Strategic Communications. Space is limited to only one title for the student (ex. SGA President). Should the student want to display multiple titles, they would need to order additional business cards.

Example of The University of Alabama student business cards.

POWERPOINT TEMPLATES

A sample of approved designs for PowerPoint templates is below. Custom designs are allowed, but will require approval from Strategic Communications. Download the approved PowerPoint files by visiting the Resources/Downloads tab.

Example of The University of Alabama powerpoint templates.

T-SHIRTS AND PROMOTIONAL ITEMS

All promotional items purchased with University funds must be clearly marked as The University of Alabama, either by the official word mark, Capstone A, typeset as text on the item or with an official URL. Departments are permitted to use the Capstone A department identifier alone if space does not allow for the full word mark and department name to be used. The stacked version identifier is approved only for T-shirts and smaller promotional items with a vertical or square orientation.

Departments are encouraged to utilize a shirt color within the school color palette of crimson, white, gray or black, unless in specific cases where the color needs to be outside of that palette. This color palette should be used for all staff shirts as well as shirts that are for recruiting, orientation and community service purposes. Alternative colors will be considered on a case-by-case basis.  Please contact Jennifer Rodrigues, director of brand strategy, with further requests or questions.

Please contact the Department of Design & Production to request the specific color and format of the logo needed for your item.

When submitting requests for approval of promotional items, please be sure to include the vendor quote as well as the vendor proof (a virtual proof is acceptable). All items must be submitted for review/approval prior to purchase at ua.edu/brandapproval even if your vendor has submitted the artwork through IMG College Licensing.

VEHICLES

All vehicles, including golf carts, are to appear uniform to help ensure brand integrity. Only official UA logos and identifiers are allowed on the vehicles. Consult University Printing for specific placement on each vehicle.

Image of The University of Alabama vehicle decal.

SPORT CLUBS

  • Sport clubs are organized and managed by students. They range from competitive to recreational to instructional and are funded by University Recreation, the Student Government Association, club fundraisers and membership dues. Clubs compete against other university club teams across the Southeast.
  • Sport clubs are for students who want to enjoy a longer relationship (usually both semesters). Sports clubs’ practices, meetings, competitions and fundraisers are led by club officers and club members. Sport clubs’ practice multiple times per week and many travel to compete against other schools’ sport club teams.

Sport clubs are approved to use the following:

  • Logos
    • Script A logo is permitted only when accompanied by the official Sport clubs’ Patch.
    • Block UA with sport name, or Sport clubs patch, in Acens or Impact font is allowed.
    • Alabama with sport name, or Sport clubs patch, in Acens or Impact font is allowed.
    • Logo options can be found in Appendix A.
    • No alterations are allowed to any logos in Appendix A.
    • Sizing of sport clubs’ patch must be proportionate to Script A on approved sizing.
    • No sponsor logo can be used in conjunction with the Script A in any way.
    • No sponsor has any right to use any sport clubs’ logo in any advertising or promotional activity.
  • Colors:
    • Crimson
    • White
    • Silver (light and dark)
    • Black
    • No other colors will be approved
  • General Apparel and Merchandise
    • Script A with sport clubs’ patch is allowed on general apparel and merchandise for the sport club teams only.
    • No alteration to logos allowed.
    • Fashion colors are not allowed.
    • A University licensee must be used for all orders.
      • If no licensee is found, a One-Time Agreement will be available.
    • No sponsor names or logos can be used on general apparel and merchandise in conjunction with the Script A.
    • If sport clubs teams wish to sell general apparel and merchandise including the Script A with the sport clubs’ patch, the licensed vendor will be required to pay royalties on those items.
    • If sport clubs teams wish to sell general apparel and merchandise including a pre-approved secondary logo, not including the Script A, then those items will not be royalty bearing.
      • If sport clubs teams would like to include sponsor logos on general apparel and merchandise that includes a secondary logo, not including the Script A, then those items will be permitted. Prior approval will be necessary.
      • If no secondary logo, then the Capstone A can be used.
  • Jerseys and Uniforms
    • The Script A with the sport clubs’ patch is acceptable based the guidelines for jerseys and uniforms in Appendix B.
    • No alterations are allowed to any of the guidelines in Appendix B.
    • University licensee, where applicable, must be used.
      • If no licensee is found, a One-Time Agreement will be available.
    • No sponsors names or logos can be used on jerseys and uniforms in conjunction with the Script A and sport clubs’ patch.
    • If sport club teams would like to include sponsor logos on jerseys and uniforms that use a secondary logo, not including the Script A, then those items will be permitted. Prior approval will be necessary.
  • Championship Rings:
    • Team must pay for rings themselves.
    • Design must clearly specify the actual title.
    • Design cannot include the Script A.
    • Design must be submitted for review and approval.
  • Design Orientation and Secondary Logos:
    • Guidelines for Script A must be followed.
      • Any exceptions will be reviewed on a case-by-case basis, but no alterations without prior approval will be tolerated.
    • No overlapping of logos and word marks.
    • No use of Crimson Tide, elephants, mascots, Roll Tide or altered versions.
    • No houndstooth patterns.
    • Designs will need to be submitted to cprice@ia.ua.edu for review and approval.
    • University Recreation, Strategic Communications or Trademark Licensing can help with design for secondary logos.
  1. Script A Logo
    1. Crimson (201C)
    2. White
    3. Black
    4. Silver (430C)

University of Alabama Script A Logo.

 

  1. Sport Clubs Patch
    1. Crimson (201C)
    2. White
    3. Black
    4. Silver (430C)
University of Alabama Sport Club Patch (Black).
University of Alabama Sport Club Patch (Crimson).
University of Alabama Sport Club Patch (Silver).

 

  1. ALABAMA in Acens or Impact font
    1. Top font is Acens
    2. Bottom font is Impact
    3. Colors
      1. Crimson (201C)
      2. White
      3. Black
      4. Silver (430C)


 

  1. UA in Acens or Impact font
    1. Top font is Acens
    2. Bottom font is Impact
    3. Colors
      1. Crimson (201C)
      2. White
      3. Black
      4. Silver (430C)

 

 

  1. Secondary marks are permitted, but must have approval by sport clubs staff, Trademark Licensing and Strategic Communications before using the mark in any way.

 

LOGO PLACEMENT

  1. Script A on front of uniform, in the center or smaller in the upper left chest, with sport clubs patch on upper right chest, left/right sleeve or back of the neck.

 

University of Alabama Script A Logo.
University of Alabama Sport Club Patch (Black).
University of Alabama Sport Club Patch (Crimson).
University of Alabama Sport Club Patch (Silver).

 

  1. ALABAMA on front of uniform with sport clubs patch on upper left/right chest or sleeve.

 

University of Alabama Sport Club Patch (Black).
University of Alabama Sport Club Patch (Crimson).
University of Alabama Sport Club Patch (Silver).

 

  1. Numbers on the front and back of jersey with ALABAMA across the nameplate on back with sport clubs patch on upper left/right chest or sleeve.

 

University of Alabama Sport Club Patch (Black).
University of Alabama Sport Club Patch (Crimson).
University of Alabama Sport Club Patch (Silver).

 

  1. Number on the front and back of jersey with Script A on upper left/right chest with sport clubs patch on opposite upper chest side or on the sleeve.

 

University of Alabama Script A Logo.
University of Alabama Sport Club Patch (Black).
University of Alabama Sport Club Patch (Crimson).
University of Alabama Sport Club Patch (Silver).