Welcome to the hub for our global brand.
The University of Alabama did not become a powerhouse overnight. Our reputation has been forged over generations by esteemed alumni, brilliant professors, dedicated coaches and mentors and decades of winning. Managing our global brand is not only the responsibility of marketing and communications. Instead, it is the responsibility of all UA stakeholders who carry our torch and speak on our behalf, in big or small ways. As you are reading this, you are one of our critical ambassadors.
Here you will learn about our brand personality and how to express our authentic identity in all of your communications. You will also find our brand standards and how to utilize our brand properly in marketing, advertising and promotional materials. Additionally, logos, design templates, video resources and messaging training can all be found under Resources/Downloads and accessed through UA Box with your MyBama login.
