Logo & Identifier Library
General UA Branding
The following high-quality versions of official University of Alabama logos are available for download for use exclusively in official UA publications or communications, and must not be altered or manipulated in any way. Any usage of these logos for any purpose other than the creation of official publications of The University of Alabama is a violation of copyright policy.
For guidelines on proper usage of the logos, please review the Brand Standards.
Follow these steps to download files:
- Click on the desired file format.
- Click Continue on the next screen to log in to UA Box.
- Enter your UA Box username and password.
- Click the Download button to save the file to your computer.
Please note: Your vendor will need the .EPS format for promotional items and apparel.
To request a specific departmental identifier, please complete the Department Identifier Request Form.
Alabama Primary Word Mark
Alabama Official Nameplate
Capstone A
.EPS Format
.JPG Format
Identifiers – Colleges & Schools
To request a specific departmental identifier, please complete the Department Identifier Request Form.
![Capstone A Identifier for the College of Arts and Sciences.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-ArtsSciences.png)
![Identifier for the College of Arts and Sciences.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-ArtsSciences.png)
Arts and Sciences (Capstone A)
Arts and Sciences
![Capstone A Identifier for the Culverhouse College of Business.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/07/CapstoneA.CulverhouseCollege.png)
![Culverhouse College of Business identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/07/OfficialIdentifier.CulvCol.png)
Culverhouse College of Business (Capstone A)
Culverhouse College of Business
![Capstone A College of Communication and Information Sciences identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-CommunicationInformationSciences.png)
![College of Communcation and Information Sciences identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-CommunicationInformationSciences.png)
Communication and Information Sciences (Capstone A)
Communication and Information Sciences
![Capstone A College of Community Health Sciences Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-CommunityHealthSciences.png)
![College of Community Health Sciences identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-CommunityHealthSciences.png)
Community Health Sciences (Capstone A)
Community Health Sciences
![Capstone A College of Education Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Education.png)
![College of Education Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Education.png)
College of Education (Capstone A)
College of Education
![Capstone A College of Engineering Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Engineering.png)
![College of Engineering Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Engineering.png)
Engineering (Capstone A)
Engineering
![Capstone A Graduate School Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Graduate.png)
![Graduate School Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Graduate.png)
Graduate School (Capstone A)
Graduate School
![Capstone A Honors Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Honors.png)
![Honors College Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Honors.png)
Honors (Capstone A)
Honors
![Capstone A College of Human Environmental Sciences Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-HES.png)
![College of Human Environment Sciences Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-HES.png)
Human Environmental Sciences (Capstone A)
Human Environmental Sciences
![Capstone A Capstone College of Nursing Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Nursing.png)
![Capstone College of Nursing Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Nursing.png)
Nursing (Capstone A)
Nursing
![Capstone A School of Social Work Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-SocialWork.png)
![School of Social Work Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-SocialWork.png)
Social Work (Capstone A)
Social Work
School of Law
![School of Law Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/07/UALaw_Official_4c.png)
Capstone A
![Capstone A Stacked School of Law Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/07/UALaw_Official_stacked_4c.png)
Capstone A Stacked
![Official Seal - (Primary) School of Law Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/07/UA_SoL_Official-Seal_Primary.png)
![Official Seal - (Black) School of Law Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/07/UA_SoL_Official-Seal_Black.png)
Official Seal (Primary)
Official Seal (Black)
Identifiers – Divisions
To request a specific departmental identifier, please complete the Department Identifier Request Form.
![Capstone A Office for Academic Affairs Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-AcademicAffairs.png)
![Office for Academic Affairs Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-AcademicAffairs.png)
Academic Affairs (Capstone A)
Academic Affairs
![Capstone A Division of Advancement Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Advancement.png)
![Division of Advancement Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Advancement.png)
Advancement (Capstone A)
Advancement
![Capstone A Department of Athletics Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Athletics.png)
![Department of Athletics Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Athetlics.png)
Athletics (Capstone A)
Athletics
![Capstone A Division of Community Affairs Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-CommunityAffairs.png)
![Division of Community Affairs Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-CommunityAffairs.png)
Community Affairs (Capstone A)
Community Affairs
![Capstone A Division of Diversity, Equity and Inclusion Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-Diversity-Equity-Inclusion2.png)
![Division of Diversity, Equity and Inclusion Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-Diversity-Equity-Inclusion.png)
Diversity, Equity and Inclusion (Capstone A)
Diversity, Equity and Inclusion
![Capstone A Division of Finance and Operations Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneA-FinanceOperations2.png)
![Division of Finance and Operations Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2020/02/OfficLogo.FinanceOperations.OL_.png)
Finance and Operations (Capstone A)
Finance and Operations
![Capstone A University Libraries Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/UA-DepartmentLogoSetup-CapstoneALogo-Libraries.png)
![Alabama University Libraries Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/UA-DepartmentLogoSetup-OfficLogo-dept-Libraries.png)
Libraries (Capstone A)
Libraries
![Capstone A Office of the President Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-President.png)
![Office of the President Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-President.png)
President (Capstone A)
President
![Capstone A Office for Research and Economic Development Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogoV2-ResearchEconDev.png)
![Office for Research and Economic Development Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-ResearchEconDev.png)
Research & Economic Development (Capstone A)
Research & Economic Development
![Capstone A Division of Strategic Communications Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-StrategicComm.png)
![Division of Strategic Communications Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficLogo-StrategicComm.png)
Strategic Communications (Capstone A)
Strategic Communications
![Capstone A Division of Student Life Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/CapstoneALogo-StudentLife.png)
![Division of Student Life Identifier.](https://brand.ua.edu/wp-content/uploads/sites/33/2019/04/OfficialLogo-StudentLife.png)
Student Life (Capstone A)
Student Life
Approved Elephant
Approved Elephant
Denny Chimes
Legends Branding
Where Legends Are Made (Stacked)
Where Legends Are Made (Horizontal)
Where Legends Are Made (Single Line Horizontal)
Where Legends Are Made (Capstone A)
The Rising Tide 2.0 Capital Campaign Branding Assets
Official fonts and colors for the Rising Tide 2.0 Capital Campaign are:
Fonts (all from the Adobe Fonts library)
- Headlines – Mr. Eaves Modern – Heavy
- Taglines, contrast zones (all caps) – Bree Serif – light or regular, depending on need of contrast or hierarchy of information
- Additional contrast (italic) – Soleil – light
Colors
- PMS 432
- PMS 201
Email Signature
To create an email signature for the Rising Tide 2.0 Capital Campaign, please visit this signature page.
Rising Tide 2.0 Campaign Mark – Horizontal
Rising Tide 2.0 Campaign Mark – Circular
Rising Tide Campaign Mark – Icon
Black
White
Wave Icon
UAS Campus Alignment Branding
In an effort to raise the brand awareness of the University of Alabama System, all external advertising and promotional materials must carry one of the logos listed below, beginning August 2020. This policy covers all advertising and promotional material, including print, video, sports programs, audio, whether paid or internally generated. Please review the UAS Campus Brand Alignment Guide for more information and examples of how to utilize the logos in marketing materials. The logo must be legible on all items, and as of June 2023, the one-line version of the logo is no longer allowed.
UAS Campus Brand Alignment Guide
UAS Campus Alignment Preferred Mark
![University of Alabama System Stacked Logo. 'Part of the University System'](https://brand.ua.edu/wp-content/uploads/sites/33/2023/06/UAS-AlignLogo-Stack-FullColor-RGB.png)
Digital (RGB)
.EPS Format
.PNG Format
Print (CYMK)
.EPS Format
.PNG Format
UAS Campus Alignment Vertical Mark
![University of Alabama System Vertical logo. 'Part of the University System'](https://brand.ua.edu/wp-content/uploads/sites/33/2023/06/UAS-AlignLogo-Vertical-FullColor-RGB.png)
Digital (RGB)
.EPS Format
.PNG Format
Print (CYMK)
.EPS Format
.PNG Format
Design Templates
The following design templates are provided to assist with creating properly branded and effective publications that meet University of Alabama brand standards. Please use them as intended.
All ad and brochure downloadable packages are in .zip format. The templates are in Adobe InDesign format and include all required images, fonts and resources.
If you are missing fonts used in these templates, you may purchase fully-licensed Open Type fonts at http://www.fonts.com or http://www.adobe.com/type/.
- Ad Template 1 (8.5 x 11 w/no photos): Preview | Download
- Ad Template 1 (8.5 x 11 w/photos): Preview | Download
- Ad Template 1.2 (8.5 x 11 w/no photos): Preview | Download
- Ad Template 1.2 (8.5 x 11 w/photos): Preview | Download
- Ad Template 2 (8.5 x 11 w/no photos): Preview | Download
- Ad Template 2 (8.5 x 11 w/photos): Preview | Download
- Ad Template 2.2 (8.5 x 11 w/no photos): Preview | Download
- Ad Template 2.2 (8.5 x 11 w/photos): Preview | Download
- Ad Template 3 (8.5 x 11 w/no photos): Preview | Download
- Ad Template 3 (8.5 x 11 w/photos): Preview | Download
- Ad Template 3.2 (8.5 x 11 w/no photos): Preview | Download
- Ad Template 3.2 (8.5 x 11 w/photos): Preview | Download
- Brochure Template (4 panel w/no photos): Preview | Download
- Brochure Template (4 panel w/photos): Preview | Download
- Brochure Template (8.5 x 11 w/no photos): Preview | Download
- Brochure Template (8.5 x 11 w/photos): Preview | Download
- Brochure Template (9 x 4 w/no photos): Preview | Download
- Brochure Template (9 x 4 w/photos): Preview | Download
- Legends PowerPoint Template
- Legends PowerPoint Template – Wide
- PowerPoint Template – Option 1
- PowerPoint Template – Option 1 – Wide
- PowerPoint Template – Option 2
- PowerPoint Template – Option 2 – Wide
- PowerPoint Template – Option 3
- PowerPoint Template – Option 3 – Wide
- PowerPoint Template – Option 4
- PowerPoint Template – Option 4 – Wide
To change the department identifier/logo on the PowerPoint templates, right click on the current identifier in the template. Click on Change Picture > From File. Select the correct identifier. Save once new identifier is in place. A video tutorial can be found at: https://alabama.box.com/s/w1v545pcd7owfqzlz0czndp3dxd5465e
-
- Research Flyer 1 (w/photo & contact tabs on right): Preview | Download
- Research Flyer 1b (w/photo & no contact tabs): Preview | Download
- Research Flyer 2 (w/photo & no contact tabs): Preview | Download
- Research Flyer 2b (w/photo & contact tabs on right): Preview | Download
- Research Flyer 3 (w/photo & contact tabs on bottom): Preview | Download
- Research Flyer 3b (w/photo & no contact tabs): Preview | Download
- Research Flyer 4 (w/no photo & no contact tabs): Preview | Download
- Research Flyer 4b (w/photo & no contact tabs): Preview | Download
- Research Flyer 4c (w/no photo & contact tabs on bottom): Preview | Download
While UA logos are locked in place, the text/photos can be edited or deleted in each flyer. If you open the file and it shows as Read Only, go to the top left of your Word screen, click VIEW and click EDIT DOCUMENT.
UA Video Footage
The following video footage is available for University of Alabama units to utilize in promotion of UA colleges, schools and programs. The Division of Strategic Communications will continue to add general downloadable footage to this site. When you click on the links below, you will be taken to UA Box and will have access to individual video folders with your MyBama login.
Virtual Backgrounds
Looking for a virtual background to use in digital meetings? The Office of Information Technology offers a wide selection of virtual backgrounds to choose from. Please visit the Virtual Backgrounds page for more information.
Photos
For a full library of downloadable photos, please visit: https://uaphotos.photoshelter.com. The following includes commonly requested photos for quick download for use in promotion of UA colleges, schools and programs. When you click on the links below, you will be taken to UA Box and will have access to individual photo folders with your MyBama login. NOTE: If you like a certain photo in these folders but would prefer a different orientation or to see if there are additional similar photos, type the first set of numbers before the underscore in the file name into the search feature at https://uaphotos.photoshelter.com.
Carnegie Dartlet Videos
Please note: These videos contain proprietary information and should not be shared outside of the UA community.
![](https://brand.ua.edu/wp-content/uploads/sites/33/2020/02/ua_reputation_strategy.jpg)
UA Reputation Strategy
In 2017, Carnegie Dartlet revealed the results of the UA workshops and quantitative research and unveiled The University of Alabama’s authentic personality and story. You can view the full presentation of UA’s reputation strategy by logging in to UA Box.
![](https://brand.ua.edu/wp-content/uploads/sites/33/2020/02/training_workshop.jpg)
UA Training Workshop
In 2017, Carnegie Dartlet spent several days on campus training UA creative staff on how to apply UA’s authentic personality and story across University messaging. They reviewed key messaging techniques as well as best practices for web, print, photography and design. You can view this training session by logging in to UA Box.
Websites
Department of Brand Strategy
205-348-5768
Department of Broadcast Production
205-348-4159
Department of Communications
205-348-5320
Department of Design & Production
205-348-5767
Department of Marketing
205-348-3485
Department of Photography
205-348-0853
Department of Web Communications
205-348-2440
Trademark Licensing
205-348-9691
University Printing
205-348-5200