UA Reputation Strategy

In 2017, Carnegie Dartlet revealed the results of the UA workshops and quantitative research and unveiled The University of Alabama’s authentic personality and story. You can view the full presentation of UA’s reputation strategy by logging in to UA Box.

UA Training Workshop

In 2017, Carnegie Dartlet spent several days on campus training UA creative staff on how to apply UA’s authentic personality and story across University messaging. They reviewed key messaging techniques as well as best practices for web, print, photography and design. You can view this training session by logging in to UA Box.