InfoWeb Typography
Web typography guidelines can be found on the UA Web Hub.
Print Typography
Our colors, fonts and structure should all be unique to our brand — and should be consistent across all channels. When our students, alumni and friends see a consistent presence from our brand, it reinforces our unique position in their minds. By knowing what they can expect from our brand, they begin to assign a higher value and trust in UA. A consistent, unified brand identity has many benefits.
Typography is important in communication. The University of Alabama maintains a high standard in how we manage and maintain our brand image through type.
Minion Pro and Trade Gothic are the two officially approved UA typefaces that allow flexibility through a multitude of typestyles. Both fonts offer Open Type formats allowing for use on Macs as well as PCs.
Shown here are examples of the two types of fonts: serif and sans serif, as well as examples of equal point size to visualize how type in different styles and shapes can work together.
MINION PRO
TRADE GOTHIC
