Resources

Logo & Identifier Library

General UA Branding

The following high-quality versions of official University of Alabama logos are available for download for use exclusively in official UA publications or communications, and must not be altered or manipulated in any way. Any usage of these logos for any purpose other than the creation of official publications of The University of Alabama is a violation of copyright policy.

For guidelines on proper usage of the logos, please review the Brand Standards.

Follow these steps to download files:

• Click on the desired file format.
• Click Continue on the next screen to log in to UA Box.
• Enter your UA Box username and password.
• Click the Download button to save the file to your computer.

Please note: Your vendor will need the .EPS format for promotional items and apparel.

To request a specific departmental identifier, please complete the Department Identifier Request Form

Alabama Primary Word Mark

Alabama Official Nameplate

Capstone A

Identifiers – Colleges & Schools

To request a specific departmental identifier, please complete the Department Identifier Request Form.

School of Law

Capstone A

Capstone A Stacked

Identifiers – Divisions

To request a specific departmental identifier, please complete the Department Identifier Request Form.

Approved Elephant

Approved Elephant

Denny Chimes

Legends Branding

The Rising Tide 2.0 Capital Campaign Branding Assets

Official fonts and colors for the Rising Tide 2.0 Capital Campaign are:

Fonts (all from the Adobe Fonts library)

• Headlines – Mr. Eaves Modern – Heavy
• Taglines, contrast zones (all caps) – Bree Serif – light or regular, depending on need of contrast or hierarchy of information
• Additional contrast (italic) – Soleil – light

Colors

• PMS 432
• PMS 201

Email Signature

To create an email signature for the Rising Tide 2.0 Capital Campaign, please visit this signature page.

Rising Tide 2.0 Campaign Mark – Horizontal

Rising Tide 2.0 Campaign Mark – Circular

Rising Tide Campaign Mark – Icon

Wave Icon

UAS Campus Alignment Branding

In an effort to raise the brand awareness of the University of Alabama System, all external advertising and promotional materials must carry one of the logos listed below, beginning August 2020. This policy covers all advertising and promotional material, including print, video, sports programs, audio, whether paid or internally generated. Please review the UAS Campus Brand Alignment Guide for more information and examples of how to utilize the logos in marketing materials. The logo must be legible on all items, and as of June 2023, the one-line version of the logo is no longer allowed.

UAS Campus Brand Alignment Guide

UAS Campus Alignment Preferred Mark

UAS Campus Alignment Vertical Mark

Design Templates

The following design templates are provided to assist with creating properly branded and effective publications that meet University of Alabama brand standards. Please use them as intended.

All ad and brochure downloadable packages are in .zip format. The templates are in Adobe InDesign format and include all required images, fonts and resources.

If you are missing fonts used in these templates, you may purchase fully-licensed Open Type fonts at http://www.fonts.com or http://www.adobe.com/type/.

UA Video Footage

The following video footage is available for University of Alabama units to utilize in promotion of UA colleges, schools and programs. The Division of Strategic Communications will continue to add general downloadable footage to this site. When you click on the links below, you will be taken to UA Box and will have access to individual video folders with your MyBama login.

Virtual Backgrounds

Looking for a virtual background to use in digital meetings? The Office of Information Technology offers a wide selection of virtual backgrounds to choose from. Please visit the Virtual Backgrounds page for more information.

Photos

For a full library of downloadable photos, please visit: https://uaphotos.photoshelter.com. The following includes commonly requested photos for quick download for use in promotion of UA colleges, schools and programs. When you click on the links below, you will be taken to UA Box and will have access to individual photo folders with your MyBama login. NOTE: If you like a certain photo in these folders but would prefer a different orientation or to see if there are additional similar photos, type the first set of numbers before the underscore in the file name into the search feature at https://uaphotos.photoshelter.com.

Carnegie Dartlet Videos

Please note: These videos contain proprietary information and should not be shared outside of the UA community.

Websites

Department of Brand Strategy
205-348-5768

Department of Communications
205-348-5320

Department of Design & Production
205-348-5767

Department of Marketing
205-348-3485

Department of Photography
205-348-0853

Department of Web Strategy
205-348-2440

Department of Video and Creative Media
205-348-1841

Trademark Licensing
205-348-9691

University Printing
205-348-5200