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Logo & Identifier Library

General UA Branding

The following high-quality versions of official University of Alabama logos are available for download for use exclusively in official UA publications or communications, and must not be altered or manipulated in any way. Any usage of these logos for any purpose other than the creation of official publications of The University of Alabama is a violation of copyright policy.

For guidelines on proper usage of the logos, please review the Brand Standards.

Follow these steps to download files:

  • Click on the desired file format.
  • Click Continue on the next screen to log in to UA Box.
  • Enter your UA Box username and password.
  • Click the Download button to save the file to your computer.

Please note: Your vendor will need the .EPS format for promotional items and apparel.

To request a specific departmental identifier, please complete the Department Identifier Request Form.

Alabama Primary Word Mark

University of Alabama stacked name plate.

.EPS Format

.JPG Format

.PNG Format

Alabama Official Nameplate

University of Alabama nameplate.

.EPS Format

.GIF Format

.PNG Format

.JPG Format

Capstone A

University of Alabama Capstone A logo.

.EPS Format

.JPG Format

 

Identifiers – Colleges & Schools

To request a specific departmental identifier, please complete the Department Identifier Request Form.

Capstone A Identifier for the College of Arts and Sciences.
Identifier for the College of Arts and Sciences.

Arts and Sciences (Capstone A)

Arts and Sciences

Capstone A Identifier for the Culverhouse College of Business.
Culverhouse College of Business identifier.

Culverhouse College of Business (Capstone A)

Culverhouse College of Business

Capstone A College of Communication and Information Sciences identifier.
College of Communcation and Information Sciences identifier.

Communication and Information Sciences (Capstone A)

Communication and Information Sciences

Capstone A College of Community Health Sciences Identifier.
College of Community Health Sciences identifier.

Community Health Sciences (Capstone A)

Community Health Sciences

Capstone A College of Education Identifier.
College of Education Identifier.

College of Education (Capstone A)

College of Education

Capstone A College of Engineering Identifier.
College of Engineering Identifier.

Engineering (Capstone A)

Engineering

Capstone A Graduate School Identifier.
Graduate School Identifier.

Graduate School (Capstone A)

Graduate School

Capstone A Honors Identifier.
Honors College Identifier.

Honors (Capstone A)

Honors

Capstone A College of Human Environmental Sciences Identifier.
College of Human Environment Sciences Identifier.

Human Environmental Sciences (Capstone A)

Human Environmental Sciences

Capstone A Capstone College of Nursing Identifier.
Capstone College of Nursing Identifier.

Nursing (Capstone A)

Nursing

Capstone A School of Social Work Identifier.
School of Social Work Identifier.

Social Work (Capstone A)

Social Work

School of Law

School of Law Identifier.

Capstone A

.EPS format

.PNG format

.JPG format

Capstone A Stacked School of Law Identifier.

Capstone A Stacked

.EPS format

.PNG format

.JPG format

Official Seal - (Primary) School of Law Identifier.
Official Seal - (Black) School of Law Identifier.

Official Seal (Primary)

Official Seal (Black)

 

Identifiers – Divisions

To request a specific departmental identifier, please complete the Department Identifier Request Form.

Capstone A Office for Academic Affairs Identifier.
Office for Academic Affairs Identifier.

Academic Affairs (Capstone A)

Academic Affairs

Capstone A Division of Advancement Identifier.
Division of Advancement Identifier.

Advancement (Capstone A)

Advancement

Capstone A Department of Athletics Identifier.
Department of Athletics Identifier.

Athletics (Capstone A)

Athletics

Capstone A Division of Community Affairs Identifier.
Division of Community Affairs Identifier.

Community Affairs (Capstone A)

Community Affairs

Capstone A Division of Finance and Operations Identifier.
Division of Finance and Operations Identifier.

Finance and Operations (Capstone A)

Finance and Operations

Capstone A University Libraries Identifier.
Alabama University Libraries Identifier.

Libraries (Capstone A)

Libraries

Capstone A Division of Opportunities, Connections and Success Identifier.
Division of Opportunities, Connections and Success Identifier.

Opportunities, Connections and Success (Capstone A)

Opportunities, Connections and Success

Capstone A Office of the President Identifier.
Office of the President Identifier.

President (Capstone A)

President

Capstone A Office for Research and Economic Development Identifier.
Office for Research and Economic Development Identifier.

Research & Economic Development (Capstone A)

Research & Economic Development

Capstone A Division of Strategic Communications Identifier.
Division of Strategic Communications Identifier.

Strategic Communications (Capstone A)

Strategic Communications

Capstone A Division of Student Life Identifier.
Division of Student Life Identifier.

Student Life (Capstone A)

Student Life

Approved Elephant

Approved elephant logo.

Approved Elephant

 

Denny Chimes

Denny Chimes Color Logo.

Denny Chimes Color

Denny Chimes Black Outline Logo.

Denny Chimes Black Outline

Denny Chimes White Outline Logo.

Denny Chimes White Outline

 

Legends Branding

Where Legends Are Made Stacked Logo.

Where Legends Are Made (Stacked)

Where Legends Are Made Horizontal Logo.

Where Legends Are Made (Horizontal)

 

Where Legends Are Made Single Line Horizontal Logo.

Where Legends Are Made (Single Line Horizontal)

 

Where Legends Are Made Capstone A Logo.

Where Legends Are Made (Capstone A)

 

The Rising Tide 2.0 Capital Campaign Branding Assets

Official fonts and colors for the Rising Tide 2.0 Capital Campaign are:

Fonts (all from the Adobe Fonts library)

  • Headlines – Mr. Eaves Modern – Heavy
  • Taglines, contrast zones (all caps) – Bree Serif – light or regular, depending on need of contrast or hierarchy of information
  • Additional contrast (italic) – Soleil – light

Colors

  • PMS 432
  • PMS 201

Email Signature

To create an email signature for the Rising Tide 2.0 Capital Campaign, please visit this signature page.

Rising Tide 2.0 Campaign Mark – Horizontal

Black

Rising Tide Capital Campaign Mark Campaign Line - Black

White

Rising Tide Capital Campaign Mark Campaign Line - White

PMS 201

Rising Tide Capital Campaign Mark Campaign Line - 201

Black Tagline

Rising Tide Capital Campaign Mark Campaign Line - Black

Crimson Tagline

Rising Tide Capital Campaign Mark Campaign Line - Crimson

Rising Tide 2.0 Campaign Mark – Circular

Black

Rising Tide 2.0 Trademark - Black

White

Rising Tide 2.0 Trademark - White

Color

Rising Tide 2.0 Trademark - Color

Rising Tide Campaign Mark – Icon

Black

Rising Tide Campaign Mark - Icon - Black

White

Rising Tide Campaign Mark - Icon - White

Color

Rising Tide Campaign Mark - Icon - Color

Wave Icon

The Rising Tide wave logo

.EPS

.PNG

.AI

 

UAS Campus Alignment Branding

In an effort to raise the brand awareness of the University of Alabama System, all external advertising and promotional materials must carry one of the logos listed below, beginning August 2020. This policy covers all advertising and promotional material, including print, video, sports programs, audio, whether paid or internally generated. Please review the UAS Campus Brand Alignment Guide for more information and examples of how to utilize the logos in marketing materials. The logo must be legible on all items, and as of June 2023, the one-line version of the logo is no longer allowed.

UAS Campus Brand Alignment Guide

UAS Campus Alignment Preferred Mark

University of Alabama System Stacked Logo. 'Part of the University System'

Digital (RGB)

 

.EPS Format
.PNG Format

 

Print (CYMK)

 

.EPS Format
.PNG Format

UAS Campus Alignment Vertical Mark

University of Alabama System Vertical logo. 'Part of the University System'

Digital (RGB)

 

.EPS Format
.PNG Format

 

Print (CYMK)

 

.EPS Format
.PNG Format

 

Design Templates

The following design templates are provided to assist with creating properly branded and effective publications that meet University of Alabama brand standards. Please use them as intended.

All ad and brochure downloadable packages are in .zip format. The templates are in Adobe InDesign format and include all required images, fonts and resources.

If you are missing fonts used in these templates, you may purchase fully-licensed Open Type fonts at http://www.fonts.com or http://www.adobe.com/type/.

 

UA Video Footage

The following video footage is available for University of Alabama units to utilize in promotion of UA colleges, schools and programs. The Division of Strategic Communications will continue to add general downloadable footage to this site. When you click on the links below, you will be taken to UA Box and will have access to individual video folders with your MyBama login.

Drone Video Screenshot
Campus Drone Video
Where Legends Are Made video ending screenshot
Video End Graphics

 

Students looking at a laptop
Campus Stock Video
Red music notes on a gray background
Stock Music

 

 

Virtual Backgrounds

Looking for a virtual background to use in digital meetings? The Office of Information Technology offers a wide selection of virtual backgrounds to choose from. Please visit the Virtual Backgrounds page for more information.

Photos

For a full library of downloadable photos, please visit: https://uaphotos.photoshelter.com. The following includes commonly requested photos for quick download for use in promotion of UA colleges, schools and programs. When you click on the links below, you will be taken to UA Box and will have access to individual photo folders with your MyBama login. NOTE: If you like a certain photo in these folders but would prefer a different orientation or to see if there are additional similar photos, type the first set of numbers before the underscore in the file name into the search feature at https://uaphotos.photoshelter.com.

Denny Chimes on the Quad at the University of Alabama
Campus Buildings/Landscape
Students on the Quad at the University of Alabama
Students
Students in a classroom lab
Classroom/Lab

 

Carnegie Dartlet Videos

Please note: These videos contain proprietary information and should not be shared outside of the UA community.

UA Reputation Strategy

In 2017, Carnegie Dartlet revealed the results of the UA workshops and quantitative research and unveiled The University of Alabama’s authentic personality and story. You can view the full presentation of UA’s reputation strategy by logging in to UA Box.

UA Training Workshop

In 2017, Carnegie Dartlet spent several days on campus training UA creative staff on how to apply UA’s authentic personality and story across University messaging. They reviewed key messaging techniques as well as best practices for web, print, photography and design. You can view this training session by logging in to UA Box.

 

Websites

Department of Brand Strategy
205-348-5768

Department of Communications
205-348-5320

Department of Design & Production
205-348-5767

Department of Marketing
205-348-3485

Department of Photography
205-348-0853

Department of Web Strategy
205-348-2440

Department of Video and Creative Media
205-348-1841

Trademark Licensing
205-348-9691

University Printing
205-348-5200