Colors

PRIMARY COLORS

Our primary colors of Crimson Flame, Capstone Gray and Victory White should be used in all marketing and advertising materials. Like our logos, color is a key component of our brand identity.

SECONDARY COLORS

Our secondary palette was created to provide additional creative inspiration. The colors should be used sparingly and must not exceed 20% of the total color palette of any design. The colors should complement the design and are best utilized when needed for variety such as in infographics, charts and icons for long-form printed marketing collateral.

Tips for secondary and metallic colors:

• Black should not be used as a primary color element.
• Do not use secondary colors, other than black, for UA logos and text such as headlines and copy text.
• UA logos can be displayed in Minerva Silver.
• Denny Gold can be used for the UA seal for presidential documents, as well as 50^thanniversary logos.
• Secondary colors are not approved for use as a prominent, signifying color for a college, division, center, institute, department, etc.
• Tints and shades of the colors are prohibited.
• Other colors may be used, but the use of orange will not be approved on marketing, advertising, web and/or promotional materials.

METALLIC COLORS

COLOR SCHEME

The chart below serves to assist in creating a scale for implementing a color scheme based on the intended message and/or audience of your marketing or advertising collateral. Colors can range from casual to formal and from subtle to bold.

WEB COLORS

Standard colors for website and software applications can be found at the UA Web Hub’s Color Guide.

HOUNDSTOOTH

Houndstooth is permitted to be used sparingly as a design element on printed collateral such as brochures, flyers, postcards, etc. Any use of the pattern on promotional items (shirts, water bottles, etc.) will require approval through UA’s Trademark Licensing Office.