Other Resources

Other Resources

Graphic Assets

Rising Tide 2.0 Capital Campaign Assets

Official fonts and colors for the Rising Tide 2.0 Capital Campaign are:

Fonts (all from the Adobe Fonts library)

  • Headlines – Mr. Eaves Modern – Heavy
  • Taglines, contrast zones (all caps) – Bree Serif – light or regular, depending on need of contrast or hierarchy of information
  • Additional contrast (italic) – Soleil – light

Colors

PMS 201

PMS 432

Email Signature

To create an email signature for the Rising Tide 2.0 Capital Campaign, please visit this signature page.

Rising Tide 2.0 Campaign Mark – Horizontal

Rising Tide 2.0 Campaign Mark – Circular

Rising Tide Campaign Mark – Icon

Wave Icon

Design Templates

The following design templates are provided to assist with creating properly branded and effective publications that meet University of Alabama brand standards. Please use them as intended.

All ad and brochure downloadable packages are in .zip format. The templates are in Adobe InDesign format and include all required images, fonts and resources.

If you are missing fonts used in these templates, you may purchase fully-licensed Open Type fonts at http://www.fonts.com or http://www.adobe.com/type/.

Brochure Templates

Brochure Template (4 panel w/no photos): Preview | Download

Brochure Template (4 panel w/photos): Preview | Download

Brochure Template (8.5 x 11 w/no photos): Preview | Download

Brochure Template (8.5 x 11 w/photos): Preview | Download

Brochure Template (9 x 4 w/no photos): Preview | Download

Brochure Template (9 x 4 w/photos): Preview | Download

Electronic Stationery and Memo Templates

Electronic Memo Template: Preview | Download

Electronic Memo Template (CapA): Preview | Download

Electronic Stationery Template: Preview | Download

Electronic Stationery Template (CapA): Preview | Download

PowerPoint Templates
Newsletters

Newsletter Template (2 pages): Preview | Download

Newsletter Template (4 pages): Preview | Download

Research Solicitation Flyers

Research Flyer 1 (w/photo & contact tabs on right): Preview | Download

Research Flyer 1b (w/photo & no contact tabs): Preview | Download

Research Flyer 2 (w/photo & no contact tabs): Preview | Download

Research Flyer 2b (w/photo & contact tabs on right): Preview | Download

Research Flyer 3 (w/photo & contact tabs on bottom): Preview | Download

Research Flyer 3b (w/photo & no contact tabs): Preview | Download

Research Flyer 4 (w/no photo & no contact tabs): Preview | Download

Research Flyer 4b (w/photo & no contact tabs): Preview | Download

Research Flyer 4c (w/no photo & contact tabs on bottom): Preview | Download

While UA logos are locked in place, the text/photos can be edited or deleted in each flyer. If you open the file and it shows as Read Only, go to the top left of your Word screen, click VIEW and click EDIT DOCUMENT.

UA Video Footage

The following video footage is available for University of Alabama units to utilize in promotion of UA colleges, schools and programs. The Division of Strategic Communications will continue to add general downloadable footage to this site. When you click on the links below, you will be taken to UA Box and will have access to individual video folders with your MyBama login.

Photos

For a full library of downloadable photos, please visit: https://uaphotos.photoshelter.com. The following includes commonly requested photos for quick download for use in promotion of UA colleges, schools and programs. When you click on the links below, you will be taken to UA Box and will have access to individual photo folders with your MyBama login. NOTE: If you like a certain photo in these folders but would prefer a different orientation or to see if there are additional similar photos, type the first set of numbers before the underscore in the file name into the search feature at https://uaphotos.photoshelter.com.

Carnegie Dartlet Videos

Please note: These videos contain proprietary information and should not be shared outside of the UA community.

UA Reputation Strategy

In 2017, Carnegie Dartlet revealed the results of the UA workshops and quantitative research and unveiled The University of Alabama’s authentic personality and story. You can view the full presentation of UA’s reputation strategy by logging in to UA Box.

UA Training Workshop

In 2017, Carnegie Dartlet spent several days on campus training UA creative staff on how to apply UA’s authentic personality and story across University messaging. They reviewed key messaging techniques as well as best practices for web, print, photography and design. You can view this training session by logging in to UA Box.

Websites

Contacts