University of Alabama Brand Portal image.

Welcome to the hub for our global brand.

You are an ambassador and reputation game-changer.

The University of Alabama did not become a powerhouse overnight. Our reputation has been forged over generations by esteemed alumni, brilliant professors, dedicated coaches and mentors and decades of winning. Managing our global brand is not only the responsibility of marketing and communications. Instead, it is the responsibility of all UA stakeholders who carry our torch and speak on our behalf, in big or small ways. As you are reading this, you are one of our critical ambassadors.

You have a job to do. It’s your job to represent us with pride and accuracy.


This Brand Portal is your home for all things UA brand. Here you will learn about our brand personality and how to express our authentic identity in all of your communications. You will also find our brand standards and how to utilize our brand properly in marketing, advertising and promotional materials. Additionally, logos, design templates and video resources detailing our Carnegie Dartlet brand reputation study and messaging training can all be found under Resources/Downloads and accessed through UA Box with your MyBama login.